by Carl Richards
[Recently] Hulu, a streaming video site, announced it would offer “a selection of ad-supported full TV episodes on mobile devices—for free.” Take a guess what all the headlines focused on: It’s free!
Free is a powerful word. So powerful, in fact, that it can turn us from rational people into people who barely pause before grabbing two of something we don’t need to get a third something free.
Case in point, none of these headlines touch on the reality that streaming all this data will come at a price. Few of us have unlimited data on our mobile devices, and unless you can always connect to someone else’s Wi-Fi, there’s a cost to this free service. Read more