By Kyle Veltrop
On Wednesday, May 20th, David Letterman will say goodnight to his national TV audience for a final time. It will cap a remarkable run, one spanning 32 years and more than 6,000 episodes. To last that long, of course, you have to have scores of fans, be it diehard or casual. But even if you don’t like Letterman’s sometimes acerbic style, preferred his longtime rival Jay Leno or spend your late-night hours sleeping instead of watching TV, you still can appreciate the formula for the popularity and longevity of Letterman’s show: develop a good plan, stick to it.
Sure, part of the reason for the show’s success was its A-plus guest list — Bill Clinton, Adam Sandler, Julia Roberts, George Clooney, Howard Stern and Oprah Winfrey all stopped by last week alone to say goodbye to Dave. But what mainly kept viewers coming back — night after night, year after year — were the offbeat, quirky old-reliables embroidered in the show’s fabric. Read more